What does a food category campaign cost?

The same flat 550 kr. CPM as every other category — there is no premium pricing for food. You set a total budget, and reach follows directly from it at the flat price.

Can I pick specific food blogs for my ads?

No — and that is the model. You buy the Food & Culinary category, and impressions spread across all registered sites in it. What you control is the category, the budget, and the creative.

How do I know how much reach the category can deliver?

The buy flow shows a per-category daily impression forecast before you commit budget, so expected reach is visible in advance rather than discovered after launch.

Which creative formats should I prepare?

The standard IAB set: 300×250 medium rectangle, 728×90 leaderboard, 300×600 half page, 320×100 mobile banner, and 980×120 billboard. The 300×250 and 320×100 sizes carry most in-content placements on recipe sites.

Food & Culinary Display Advertising: Reaching Home Cooks in High-Intent Mindsets

The Power of Culinary Mindset Targeting

Food and recipe content drives some of the strongest purchase intent on the open web. A reader browsing dinner recipes, ingredient substitutions, or kitchen appliance reviews is actively preparing to spend money on food and kitchen products — often the same day. No behavioral profile can improve on that signal, because the page itself is the signal.

This is the core logic of contextual category buying: instead of reconstructing intent from surveillance, you meet the reader inside the moment of intent. The recipe page is the supermarket aisle.

Contextual Category vs. Generic Retargeting

Showing a footwear ad on a baking blog confuses the reader and wastes the impression; a retargeting banner for something the reader already bought last week does worse. Placed within Birtingur’s Food & Culinary category, your ad appears directly alongside trusted recipe creators, borrowing the coherence of the page instead of fighting it.

Because the buy is contextual, it also reaches the readers tracking-based systems structurally miss: people who decline cookie consent, use blockers, or browse privately. On a cookieless network those readers see exactly the same ads as everyone else — a growing audience most retargeting simply cannot touch.

How a Food Category Buy Works

A food category campaign is one decision, not a media plan: choose the Food & Culinary category, set a total budget, and the platform spreads your impressions across every registered food site in the network — from established recipe destinations to specialist baking and coffee blogs. There is no site-by-site negotiation and no auction.

Pricing is the network-wide flat 550 kr. CPM, and the buy flow shows a daily impression forecast for the category before you commit, so reach is knowable in advance. Impressions count only after the IAB viewability delay, and campaign statistics update hourly from launch.

Creative That Works on Recipe Pages

Recipe readers are task-focused, so the creative that performs is the creative that respects the task: clean product imagery, one clear offer, and standard IAB formats — the 300×250 rectangle inside content, the 728×90 leaderboard or 980×120 billboard above it, the 320×100 banner on mobile.

Because slots reserve their dimensions before the ad loads, your creative never causes the layout jumps that infuriate someone halfway through a recipe. The default frequency cap keeps repeat exposure reasonable for consented visitors, which protects both the reader’s patience and your brand.

Empowering Food Creators

Food bloggers spend hours testing recipes, photographing dishes, and writing detailed guides. Birtingur’s 80% revenue share pays that work fairly: creators keep 80% of net revenue from the flat CPM, with monthly payouts from 10.000 kr. and hourly statistics on what their pages earned.

For advertisers this matters too — a network that pays creators fairly keeps quality food sites in the network, which is where your campaigns live. If you write about food, join the creator waitlist; if you sell to people who cook, the category page is the place to start.