Flat CPM vs. Programmatic Auctions: How Category Network Pricing Differs from Auction Bidding
Understand how flat CPM category buying eliminates programmatic ad tax, auction volatility, and opaque middleman fees.
The Opaque World of Programmatic Auctions
In traditional programmatic auctions, up to 50% of an advertiser’s budget is eaten up by DSPs, SSPs, data brokers, and verification vendors. Creators receive fluctuating CPMs, while advertisers pay inflated rates for low-quality ad placements.
The Power of Predictable Flat CPM Pricing
Birtingur operates on a simple, transparent flat 550 kr. CPM across all categories. Advertisers know exactly what every impression costs, and creators receive a predictable 80% payout split without unpredictable auction crashes.
Direct Category Efficiency
By cutting out complex bidding auctions and third-party data brokers, Birtingur delivers direct category-to-creator placements that maximize ROI for brands while funding independent web creators fairly.
Ready for Privacy-First Display Ads?
Join creators and brands testing Birtingur’s cookie-free category display network.
Join Early Access Waitlist